Plain-English guides to keeping your website healthy
Short, practical answers to the questions small business owners and agencies ask about uptime, certificates and competitor prices.
What is uptime monitoring?
Uptime monitoring checks your website from the outside and alerts you when it's down. Learn how it works, what it can and can't detect, and who needs it.
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Uptime percentage explained
99%, 99.9%, 99.99% — see exactly how much downtime each uptime percentage allows per day, week, month and year, and which target is realistic for your site.
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How to monitor SSL certificate expiry
Why SSL certificates still expire unnoticed, how to check your certificate's expiry date yourself, and how to set up automatic alerts before it lapses.
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How to track competitor prices
A practical guide to tracking competitor prices and stock: what to track, how often, what tools can and can't read, and what to do when a price changes.
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What causes website downtime?
The most common reasons websites go down — from expired domains and SSL certificates to bad deploys and hosting limits — and how to catch each one early.
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How to choose an uptime monitoring tool
Seven questions to ask before picking an uptime monitoring service: false alarms, check intervals, alert channels, SSL and domain expiry, status pages, price.
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